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AskRyan
Awards
Timeline
10 weeks + 10 weeks
Team
Abhay K., Hardik Kumawat
Honey Boomers are active and curious travellers in their 50s–60s who crave experiences but are often overwhelmed with traditional apps. Designing travel solutions that help simplify their journey, lets them focus on enjoying the trip, not managing it.
About
AskRyan was developed to address the unique travel planning needs of seniors, the baby boomer generation. Recognising that they often face challenges with traditional travel platforms, such as technological discomfort, fragmented journeys and information overload, AskRyan aimed to provide a personalised, accessible, and user-friendly solution, almost like a natural conversation. The platform leveraged AI-driven recommendations and intuitive design to empower users to plan their travels independently, enhancing their overall travel experience.​
My Role
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Uncovered key barriers for senior travellers by conducting 12 interviews and surveys, then translating insights into personas and journey maps that shaped the platform's inclusive design direction.
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Prototyped and tested an AI powered travel assistant by leveraging Kaggle travel datasets, Orange3 for data modelling, and OpenAI's ChatGPT module for conversational prototyping, refining user flows into a seamless, intuitive experience.​
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Validated impact through measurable outcomes, achieving a Customer Effort Score (CES) of 2.75 against a 3.8 industry baseline, and 75% user willingness to recommend, proving the platform's usability and engagement success.
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The Process
The following sections outline the complete process of this project, from understanding people and systems, to framing the right problems, shaping solutions, and finally delivering measurable outcomes. Together, they showcase the end-to-end service design journey and the impact it created.
AskRyan Part 2. DefineDefining the space. Synthesis. Insight to Opportunity.
AskRyan Part 3. Design
Ideation. Conceptualising. Structuring Solutions. Prototyping. Validation.
AskRyan Part 4. Deliver
Output. Impact. What works. What next.
Learning
AskRyan as a project underscored the importance of the iterative development process, demonstrating the critical role of continuous user feedback in refining the service and ensuring that it met the evolving needs.
Beyond this, the project also aimed for a broader social impact by empowering baby boomers to plan and enjoy their travels independently, alleviating the frustrations often associated with traditional travel services, and ultimately enhancing their quality of life and sense of autonomy in their later years.
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