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Bridging the gap in design thinking and doing

I am someone who sees challenges as opportunities for transformation. Driven by curiosity, I dig deeper to uncover the “why” behind every problem, learning and evolving with each discovery.

 

However, in the doing- the making, iterating, and implementing, is where impact takes shape. Design for me, thus, is an act of service. It is not just about ideating but actively pursuing experiences that connect, empower, and unite people.

My Design Process

I approach design with a flexible, adaptive mindset, prioritising the needs of each project. By integrating and tailoring various design frameworks, I ensure that the process remains optimised.

 

However, one thing that I consistently embrace is the practice of both divergence and convergence, always breaking down complexity to create intuitive, user-centred designs that drive lasting impact.

Currently learning more about the behavioural, humanistic and cultural aspects of innovation within design practices.

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